When the data can't be trusted, neither can the decision

Analysts evaluating providers already knew the data had quality issues — 52% of directory entries contain at least one inaccuracy. The organization's instinct was to hide it. This project did the opposite: surfacing data conflicts and provenance inline, across seven upstream sources, turned a trust problem into a specifically cited feature in user satisfaction surveys.

Role

Senior Product Designer

Outcome

The unified profile replaced four separate tools. Data provenance indicators — the feature the product team initially resisted — became something users specifically called out in satisfaction surveys as solving a problem the product hadn't previously addressed.